This Privacy Policy describes how storror.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at clothing@storror.com or by mail using the details provided below:

Storror Limited, 15-17 Middle Street, Brighton BN1 1AL, United Kingdom

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimise our Site.

Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

Disclosure for a business purpose: shared with our processor Shopify, Klaviyo (our email marketing provider), and Google (for analytics and advertising services including audience matching).

Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Order information

Purpose of collection: to provide products or services to you to fulfil our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

Source of collection: collected from you.

Disclosure for a business purpose: shared with our processor Shopify. Customer contact information (such as name, email address, and country) may also be shared in hashed form with advertising platforms including Google Ads for the purposes of audience matching, retargeting, and finding similar potential customers (see “Advertising Audiences” section below).

Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Customer support information

Purpose of collection: to provide customer support.

Source of collection: collected from you.

Disclosure for a business purpose: shared with our customer support provider Gorgias.

Minors

The Site is not intended for individuals under the age of 16. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you, as described above. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• We use Klaviyo to manage email marketing communications. Klaviyo receives your email address, name, and purchase history to deliver relevant marketing messages on our behalf.
• We share customer data with advertising platforms (including Google Ads) for audience matching and targeted advertising purposes, as described in the “Advertising Audiences” section below.
• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Advertising Audiences

We may share certain customer Personal Information with third-party advertising platforms for the purpose of delivering more relevant advertising and reaching new potential customers. This includes the following activities:

Customer Match / audience matching: We may upload customer information (such as email addresses, names, and country) in hashed or encrypted form to advertising platforms including Google Ads. These platforms use this data to match customers against their user accounts, enabling us to show targeted advertisements to existing customers and to create “lookalike” or “similar” audiences of potential new customers who share characteristics with our existing customers.

Retargeting: We may use advertising platform tools to show advertisements to people who have previously visited our Site, added items to their cart, or made a purchase.

How your data is protected in this process: Customer data shared for audience matching is transmitted in hashed form, meaning the advertising platform receives a scrambled version of your information that cannot be reversed into the original data. The platforms use this hashed data solely to match against their own user records and do not share it with other advertisers or use it for purposes unrelated to our advertising campaigns.

Legal basis (GDPR): We process your Personal Information for audience matching and retargeting under our legitimate interest in marketing our products to relevant audiences, in accordance with Article 6(1)(f) of the GDPR. We have assessed that this processing is proportionate and does not override your rights and freedoms, given the use of hashing, the limited scope of data shared, and the availability of opt-out mechanisms described below.

Opting out: You can opt out of audience-based advertising at any time by:

• Contacting us at clothing@storror.com to request removal from advertising audience lists.
• Adjusting your advertising preferences directly with the relevant platform (see “Behavioural Advertising” section below).
• Using your browser or device advertising settings to limit ad personalisation.

If you opt out, we will remove your data from advertising audience uploads within a reasonable timeframe (typically within 30 days). Note that opting out will not affect any other processing of your data described in this Privacy Policy.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
• We use Google Ads Customer Match to show relevant advertisements to existing customers and to reach new potential customers with similar characteristics. You can learn more about Google’s advertising data practices here: https://policies.google.com/technologies/ads.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

• FACEBOOK — https://www.facebook.com/settings/?tab=ads
• GOOGLE — https://www.google.com/settings/ads/anonymous
• BING — https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

Using Personal Information

We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you up to date on new products, services, and offers.

Lawful Basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

• Your consent;
• The performance of the contract between you and the Site;
• Compliance with our legal obligations;
• To protect your vital interests;
• To perform a task carried out in the public interest;
• For our legitimate interests, which do not override your fundamental rights and freedoms.

SMS

We may collect and use your SMS number to send you updates about your orders, promotions, or other communications with your explicit consent. By providing us with your SMS number, you consent to our use of this information for these purposes. You have the right to withdraw your consent at any time by contacting us at clothing@storror.com. We take the security and privacy of your data seriously and will ensure that it is stored and used in accordance with applicable laws and regulations. You can access, modify, or delete your SMS number and any other personal information we collect by contacting us at clothing@storror.com. By using our services, you agree to this privacy policy and our terms of service.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the “Your rights” section below.

Automatic Decision-Making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

• Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
• Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.

Your Rights

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the “Right to Know”), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.

If you would like to designate an authorised agent to submit these requests on your behalf, please contact us at the address above.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimise your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

_ab, _secure_session_id, _shopify_country, _shopify_m, _shopify_tm, _shopify_tw, _storefront_u, _tracking_consent, c, cart, cart_currency, cart_sig, cart_ts, cart_ver, checkout, checkout_token, dynamic_checkout_shown_on_cart, hide_shopify_pay_for_checkout, keep_alive, master_device_id, previous_step, remember_me, secure_customer_sig, shopify_pay, shopify_pay_redirect, storefront_digest, tracked_start_checkout, checkout_one_experiment, checkout_session_lookup, checkout_session_token, identity-state, identity_customer_account_number. These cookies are used in connection with storefront navigation, checkout, customer login, buyer localisation, and payment processing. Durations range from session-based to 2 years.

Reporting and Analytics

_landing_page, _orig_referrer, _s, _shopify_d, _shopify_s, _shopify_sa_p, _shopify_sa_t, _shopify_y, _y, _shopify_evids, _shopify_ga, customer_auth_provider, customer_auth_session_created_at. These cookies are used for Shopify analytics, tracking landing pages, marketing and referral attribution, and Google Analytics integration. Durations range from session-based to 1 year.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Complaints

As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: https://ico.org.uk/make-a-complaint/